“It’s Illogical” is a series of online ads that I wrote and directed for President Joe Biden’s “It’s On Us” campaign to combat sexual assault on college campuses.
The ads have been viewed millions of times on multiple platforms and have been translated into a variety of languages. The campaign has won awards, including Communication Arts, a Gold Addy, and an Adstars Award; and most importantly, it is being used in high schools and colleges across North America to educate students about the absurd logic of victim blaming.
“The Hardware Store”
“The Art Gallery”